Job Description

Overview

The Digital Media Analyst is responsible for leading the collection, analysis, and interpretation of media to track the success of digital advertising initiatives for a national automotive client. The Digital Media Analyst will work closely with the account, media, creative and technology teams to produce recurring performance reports, provide recommendations to optimize future digital advertising performance, provide oversight to media partners, and QA data delivered by partners and publishers. This position is preferred to be based in Chicago, IL, but remote candidates are also welcome to apply.

Responsibilities

• Design, analyze, and interpret data reports from multiple sources (social, search and programmatic), both quantitative and qualitative.
• Work closely with publishers and partners to ensure accuracy in reported numbers and to provide performance and optimization oversight.
• Data cleansing and consolidation to build out and automate reporting templates within Excel and other BI tools (Tableau, Domo, etc.).
• Develop benchmark performance across online channels and work closely with media teams to ensure accurate tagging and measurement.
• Monitor trends and uncover opportunities for analytics, media, and account teams.
• QA and improve tracking processes across different teams: tagging, trafficking, and reporting.
• Technical troubleshooting of reporting and performance glitches.
• Design and implement digital dashboards for internal and external consumption.
• Turn technical findings into digestible story narratives and actionable insights about how campaigns have performed, including preparing client-facing presentations.
• Collaborate with the media team to enhance client reporting and performance measurement and conduct detailed analysis work when required.
• Influence internal and external stakeholders to utilize data driven insights to guide strategic decisions.
• Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics, and competitive activities.

Qualifications

• 4+ years of experience in a quantitative data-driven field.
• Experience in working with cross-functional teams across multiple marketing disciplines.
• Must be able to multi-task and develop ideas in a fast-paced, deadline driven environment.
• Experience with eCommerce and or automotive strongly preferred.
• Fundamental understanding of attribution analysis, including multi-touch attribution.
• Understanding of data visualization principles and experience building dashboards.
• Strong quantitative and qualitative skills with proven data interpretation abilities.
• Experience in ad-serving and web analytics tools Adobe Analytics and Google Analytics.
• Experience in social platform reporting tools such as Facebook Ads reporting or Sprinklr reporting a plus.
• Knowledge of BI/Data visualization tools (Tableau required, Domo, etc.).
• Familiar with web technologies such as HTML and JS a plus.
• Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents.

All your information will be kept confidential according to EEO guidelines.

Job Tags

Similar Jobs