Job Description
Job Overview
At Niagara, were looking for Team Members who want to be part of achieving our mission to provide our customers the highest quality most affordable bottled water.
Responsibilities
- Support sales team with key marketing insights, sales trends and category data from 84.51.
- Identify and articulate fact based business opportunities internally and externally.
- Deliver well thought out and constructed business and shopper solutions in various beverage categories.
- Lead discovery and dissemination of new shopper insights.
- Build category management capabilities and expertise around merchandising, assortment, pricing and shelving.
- Generate and analyze weekly, monthly and annual Kroger POS reporting to the Kroger team and the broader company.
- Create POS and syndicated ad hoc reporting as needed.
- Provide post?promotional analysis for Niagara and competitive promotional programs conducted at Kroger and in key competitive retailers.
- Analyze marketing metrics to identify cause?effect relationships between promotional actions and financial outcomes to increase profitability.
- Manage market segmentation, targeting, and positioning exercises as needed.
- Attend meetings with the Director of Sales for Kroger regularly to better understand account objectives, beverage opportunities while developing a strong partnership with the Kroger category management team.
- Travel to corporate headquarters, other retail accounts and meetings as needed.
- Make strategic brand, pricing, assortment and merchandising recommendations to Senior Marketing Manager, Regional Sales Managers, Sales Directors and EVP of Sales & Marketing.
- Negotiate contracts with vendors including NCH, 84.51, Pinpoint data.
- Collaborate with sales team and brokers to build semiannual Business Reviews with Kroger.
- Lead KAB partnership program and coordinate program, organize retailer list for affiliates.
- Serve as the primary contact to the customer for all shopper marketing related activities such as research, insights, and development and execution of shopper marketing plans.
- Develop customer?specific insights?based shopper solutions.
- Work cross?functional with partners in Sales, Marketing, Finance and Legal to implement customer specific plans.
- Develop strong relationships with customer(s) in order to understand the retailers core strategies and then build marketing plans that work to deliver both on customer and brand objectives.
- Manage the shopper marketing budget and shopper agency deliverables at the customer level.
- Support development of plans to win in digital with the retailers through e?commerce, media and personalization.
- Manage and optimize digital and in?store offers and campaigns and execute digital test and learns.
Qualifications
- Minimum Qualification: 4 Years Experience in Field or similar manufacturing environment.
- Minimum Qualification: 4 Years Experience in Position.
- Minimum Qualification: 0 Years Experience managing people/projects.
- Preferred Qualification: 6 Years Experience in Field or similar manufacturing environment.
- Preferred Qualification: 6 Years Experience working in Position.
- Preferred Qualification: 2 Years Experience managing people/projects.
Compensation
Pay Rate Type: Salary $87,360.12 - $126,672.19 / Yearly
Benefits
- Competitive compensation and benefits packages for our Team Members.
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